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Innovation and Digital Transformation for a Sustainable World
discovered that restricting techniques and internet safety had Data analysis: Correspondence analysis was conducted to
an influence on cyber victimization among Saudi teenagers. examine the relationships between parental mediation
Positive child behavior has been associated with active co- strategies and digital parenting style. Statistical software
use and monitoring, according to Ling and Yee (2021). In such as SPSS Version 21 is utilized to conduct the data
West Sumatra, active-enabler and restrictive-limiter analysis, ensuring the accuracy and reliability of the results.
parenting philosophies were emphasized by Desmita et al.
(2022). 4. STATISTICAL ANALYSIS
Research on parental mediation of digital media usage Digital Parenting Style (DPS) is divided into three categories
covers various strategies and their effects on children's enabler, limiter, and mentor. They reflect the various stances
behavior, digital literacy, and general well-being. Research parents take on their children’s digital technology usage. On
emphasizes the value of cultural contexts, digital literacy, the other hand, Digital Parental Mediation Strategies (DPM)
and active mediation; however, they frequently concentrate stands for varying degrees of parental participation or
on Western environments. Despite extensive research on the supervision over their children’s online activity. They have
learning habits of digital natives, different disciplines been classified into active, restrictive, and co-viewing.
disagree on the effects these learning styles have on
socioemotional, cognitive, and health outcomes. Table 1: Chi-Square Tests of DPM & DPS
Sociologists argue that excessive use of digital media may Chi-Square Tests
disrupt socialization processes. However, there is a notable Value df Asymp. Sig. (2-
lack of research on how parents manage digital parenting,
particularly within Kerala's digital transition. Understanding sided)
digital parental mediation and digital parenting styles in Pearson Chi-Square 33.438 a 4 .000
Kerala is crucial due to the region's rapid digital adoption and Likelihood Ratio 32.177 4 .000
unique socio-cultural dynamics. This underscores the need N of Valid Cases 385
for studies examining digital parental mediation strategies
a. 0 cells (.0%) have expected count less than 5. The minimum
and digital parenting styles in this specific context.
Addressing this gap could provide valuable insights for expected count is 23.22.
developing interventions that foster positive digital
experiences for children in Kerala. Source: SPSS Data Analysis
3. RESEARCH METHODOLOGY Table 1 presents Pearson Chi-Square statistics examining the
correlation between DPS and DPM, where the value of
Research Design: This study employs a quantitative 33.438 with 4 degrees of freedom and a significance level of
research design to investigate the relationship between .000. The .000 p-value indicates a very strong correlation.
parental mediation strategies and digital parenting style. A The Pearson chi-square result is supported by the value of
cross-sectional survey approach is utilized to collect data 32.177, which likewise has four degrees of freedom,
from a sample of parents of school children in Kerala, India. indicating a substantial connection. The sample size is strong
with 385 genuine instances, guaranteeing accurate findings.
Sampling: The study utilizes a convenience sampling The test's validity is guaranteed by the minimum anticipated
technique to recruit participants from diverse socio- count of 23.22 and the absence of any cells with a count of
economic backgrounds across three regions of the state: less than 5.
Kozhikode from north Kerala, Ernakulam from central
Kerala, and Trivandrum from south Kerala. The sample Table 2: Correspondence Table of DPM & DPS
comprises of 385 parents with children between the ages of Mediation_Strategies * Digital Parenting Style- Crosstabulation
6 and 17 years old, reflecting the population of interest. Data Count
was collected both offline and online. enable DPS1 mento Tota
l
limi
r t r
Instruments: Data collection is facilitated through an Mediatio active 48 42 86 176
adopted questionnaire developed based on existing literature n co- 38 13 31 82
on parental mediation and digital parenting styles among Strategies viewing
parents of school children. The questionnaire includes restrictiv 23 56 48 127
e
validated scales to measure parental mediation strategies Total 109 111 165 385
(Zlamal et al., 2020) and digital parenting style (Samuel,
2015). Source: SPSS Data Analysis
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