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Innovation and Digital Transformation for a Sustainable World




           discovered that restricting techniques and internet safety had   Data analysis: Correspondence analysis  was conducted to
           an influence on cyber victimization among Saudi teenagers.   examine  the  relationships  between  parental  mediation
           Positive child behavior has been associated with active co-  strategies  and  digital  parenting  style.  Statistical  software
           use and monitoring, according to Ling and Yee (2021). In   such  as  SPSS  Version  21  is  utilized  to  conduct  the  data
           West  Sumatra,  active-enabler  and  restrictive-limiter   analysis, ensuring the accuracy and reliability of the results.
           parenting philosophies were emphasized by Desmita et al.
           (2022).                                                      4.  STATISTICAL ANALYSIS
           Research on  parental  mediation  of  digital  media  usage   Digital Parenting Style (DPS) is divided into three categories
           covers  various strategies  and  their  effects  on  children's   enabler, limiter, and mentor. They reflect the various stances
           behavior, digital literacy, and general well-being. Research   parents take on their children’s digital technology usage. On
           emphasizes  the  value  of  cultural  contexts,  digital  literacy,   the other hand, Digital Parental Mediation Strategies (DPM)
           and active mediation; however, they frequently concentrate   stands  for  varying  degrees  of  parental  participation  or
           on Western environments. Despite extensive research on the   supervision over their children’s online activity. They have
           learning  habits  of  digital  natives,  different  disciplines   been classified into active, restrictive, and co-viewing.
           disagree  on  the  effects  these  learning  styles  have  on
           socioemotional,   cognitive,   and   health   outcomes.   Table 1: Chi-Square Tests of DPM & DPS
           Sociologists argue that excessive use of digital media may           Chi-Square Tests
           disrupt socialization processes. However, there is a notable          Value    df     Asymp. Sig. (2-
           lack of research on how parents manage digital parenting,
           particularly within Kerala's digital transition. Understanding                           sided)
           digital  parental  mediation  and  digital  parenting  styles  in   Pearson Chi-Square   33.438   a  4   .000
           Kerala is crucial due to the region's rapid digital adoption and   Likelihood Ratio   32.177   4   .000
           unique socio-cultural dynamics. This underscores the need   N of Valid Cases   385
           for  studies  examining  digital  parental  mediation  strategies
                                                                a. 0 cells (.0%) have expected count less than 5. The minimum
           and  digital  parenting  styles  in  this  specific  context.
           Addressing  this  gap  could  provide  valuable  insights  for   expected count is 23.22.
           developing  interventions  that  foster  positive  digital
           experiences for children in Kerala.                Source: SPSS Data Analysis

                   3.  RESEARCH METHODOLOGY                   Table 1 presents Pearson Chi-Square statistics examining the
                                                              correlation  between  DPS  and  DPM,  where  the  value  of
           Research  Design:  This  study  employs  a  quantitative   33.438 with 4 degrees of freedom and a significance level of
           research  design  to  investigate  the  relationship  between   .000. The .000 p-value indicates a very strong correlation.
           parental mediation strategies and digital parenting style. A   The Pearson chi-square result is supported by the value of
           cross-sectional  survey  approach  is  utilized  to  collect  data   32.177,  which  likewise  has  four  degrees  of  freedom,
           from a sample of parents of school children in Kerala, India.   indicating a substantial connection. The sample size is strong
                                                              with 385 genuine instances, guaranteeing accurate findings.
           Sampling:  The  study  utilizes  a  convenience  sampling   The test's validity is guaranteed by the minimum anticipated
           technique  to  recruit  participants  from  diverse  socio-  count of 23.22 and the absence of any cells with a count of
           economic  backgrounds  across  three  regions  of  the  state:   less than 5.
           Kozhikode  from  north  Kerala,  Ernakulam  from  central
           Kerala,  and  Trivandrum  from  south  Kerala.  The  sample   Table 2: Correspondence Table of DPM & DPS
           comprises of 385 parents with children between the ages of   Mediation_Strategies * Digital Parenting Style- Crosstabulation
           6 and 17 years old, reflecting the population of interest. Data   Count
           was collected both offline and online.                                  enable  DPS1   mento  Tota
                                                                                                           l
                                                                                           limi
                                                                                     r      t      r
           Instruments:  Data  collection  is  facilitated  through  an   Mediatio  active   48   42   86   176
           adopted questionnaire developed based on existing literature   n   co-     38    13      31     82
           on  parental  mediation  and  digital  parenting  styles  among   Strategies   viewing
           parents  of  school  children.  The  questionnaire  includes   restrictiv  23    56      48    127
                                                                         e
           validated  scales  to  measure  parental  mediation  strategies   Total   109    111    165    385
           (Zlamal  et  al.,  2020)  and  digital  parenting  style  (Samuel,
           2015).                                               Source: SPSS Data Analysis





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