Page 57 - U4SSC Factsheet, Mashhad, Iran (Islamic Republic of), September 2021

Smart and New Technologies

Smart signage Figure 4: Smart signage in Mashhad

Smart signage is an information network that is located
on main streets and intersections of the city, in public
parks, near public parking locations and other areas
where needed. The signage provides a variety of real-
time information for citizens such as air quality index,
public parking free spaces, shared bike usage rates,
prayer times and other pertinent information for citizens.

Smart recyclable waste collection – SIMAP (Smart Recyclable Waste Collection)

Mashhad had an issue that needed to be addressed. The recyclable waste separation at source
rate in the city of Mashhad was about only about 11 per cent.

To improve this recycling rate, Mashhad developed SIMAP, a mobile application to provide
information on waste recycling streams to encourage people to improve their participation in
waste separation and recycling.

The goal of this public-private partnership is to:

• Reduce waste and increase recycling Figure 5: Mashhad WeGo certificate

• Conserve natural resources

• Prevents pollution
• Save energy

The first pilot phase of project was
implemented in one region with over
65 000 citizens, and after one year of
running the project, the recyclable waste
collection rate had increased by 100 per
cent in that region.

The second phase was implemented with private partnership and covered all city regions.
To achieve success in this kind of project implementation of this application is not enough – this infrastructure
must be available and accessible to, and acceptable by, almost all citizens.
SIMAP was entered in Sustainable City category for the 4th WeGO awards competition in 2020 and was
awarded the silver medal in that category.
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