Page 12 - Case study: Smart Dubai - Rashid - City Concierge

City-Wide Implementation of Rashid: Upon its initial success, Smart Dubai has enlarged Rashid
implementation to several other topics and entities in the city.

• Several additional government entities were added to enrich the list of topics they were
responsible for,

• Rashid is implemented through digital channels including website and mobile app,

• Rashid has gone through several extensive user tests with the heavy involvement of city
residents and visitors,

• The rapid success and uptake enabled Smart Dubai to extend it to pilot private sector entities at
the city level in addition to a wide coverage in the public sector entities,

• Rashid is still under intensive development for new releases capitalizing on its success over a
short period of time.

Design of Rashid and Data collected: As indicated in Figure 6, Rashid includes several topics.

Figure 6: Rashid Topics in early 2019

These topics are collected from several public and private sector entities and they are organized
around further sub-topics and various potential questions under them along with their answers.

Hence, a significant amount of data was collected for each topic from various entities. The collected
data also included questions which can potentially be asked by the users of Rashid and their
answers as well. The list of questions and answers are continually updated with additional ones as
new inquiries by users of Rashid are captured, analyzed and incorporated periodically to enrich it.

6 Smart Dubai – Rashid – City Concierge | Dubai, UAE