Page 7 - Case study: Smart Dubai - Rashid - City Concierge

1. Introduction

1.1. Background

Dubai is one of the seven Emirates in United Arab Emirates (UAE) and a highly vibrant city with a
population of over 3 million people in the Arabic Gulf region. Dubai has set itself on an ambitious
course through a rapid and successful transformation in both economic and social sectors. Over
the span of last 40 years, Dubai has witnessed a major transformation to become one of the most
visited global cities and home to the world’s busiest airport; the 9th largest port in the world; and
the world’s tallest building.

Dubai has established itself as a robust economy maintaining significant economic growth over the
years. It acts as the leading economic hub in the region with successful economic diversification.
Sectors such as trade and logistics, tourism, financial services, retail, and real estate have played
critical roles in Dubai’s economic achievements and they are complemented by a highly modern city
infrastructure. Dubai is currently in its third generation of digital transformation and the city already
drove public acceptance and adoption of ICTs in all aspects of life.

Figure 1: Digital Transformation Journey of Dubai

In this context, Smart Dubai initiative was born in 2014 out of the visionary approach of His Highness
Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and The
Ruler of Dubai to focus the city’s unified efforts towards its most valued asset - its people.

Smart Dubai – Rashid – City Concierge | Dubai, UAE 1