Page 153 - Trust in ICT 2017
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Trust in ICT                                                2


            Governance of knowledge society

            If everyone is able to find their place and their presence, without distinction of any kind – race, sex, language,
            religion, political or philosophical convictions, income or class, knowledge as a most valuable resource will
            increasingly determine who has access to profit from it. Knowledge sharing requires an effort of thinking and
            understanding, an ability to question one's own certainties, openness to the unknown, a desire to cooperate,
            and a sense of solidarity. In knowledge-based economies, the human capital is the main source of profit.

            The emergence of a knowledge society may bring about new forms of relationships between its citizens, on
            the one hand, and between its citizens and institutions, on the other hand. With the progress of information
            and communication technology, some members directly control entire organizations and communities by
            managing information flows over their own hierarchical structure of management. Governance activities
            ensure  that  critical  management  information  is  sufficiently  complete,  accurate  and  timely  to  enable
            appropriate management decision-making, and provide the control mechanisms to ensure that strategies,
            directions, and instructions are carried out systematically and effectively.
            In  addition,  data  governance  addresses  specifically  the  information  resources  that  are  processed  and
            disseminated. Data governance has an important function for public data of government and private data of
            business, which is setting the parameters for data management and usage, creating processes for resolving
            data issues, and enabling users to make decisions based on high-quality data and well-managed information
            assets. The key elements of data governance can be categorized into major areas of data accessibility, data
            availability, data quality, data consistency, data security, and data auditability.
            New policies on privacy and copyright

            The right to think and to say what one thinks is not the right to disclose what one knows. Thus, some
            information,  for  example, from the  cartography of  strategic  sites  to  the  publication  of  certain  scientific
            discoveries can be seen as sensitive. It may be excluded from the information that may be freely circulated.
            The protection of privacy of personal data has arisen as a new fundamental right of the individual [38]. In the
            name of openness and free circulation of information and knowledge, there is a growing confusion between
            private knowledge and public knowledge. The separation between the public and private domain protects
            people against too intrusive an interest by others. Too much knowledge may be harmful. Secrecy is an
            important mode of social regulation because it protects privacy. In relation to private life, the counterpart of
            the right not to know is a right that the others shall not know. "Expression" and "commoditization" obey
            logics that can be contradictory.
            Trademark protection can also entail a restriction on freedom of expression. It requires a balanced approach
            combining protection of intellectual property and promotion of the public domain. Paying process royalties
            to the copyright holder may lead to a violation of the copyright.


            7       New opportunity of knowledge society and social media

            Evolution of social media markets
            Social media has become a ubiquitous part of daily life. From primitive days of traditional news and chat
            rooms, social media has changed the way we communicate, gather and share information, and has given rise
            to a connected global society. There was the social innovation that started with the first crowdsourced
            encyclopaedia, Wikipedia. While Facebook and Twitter are the two top social media platforms today, there
            will be other great steps of social media with combinations of IoT/M2M and cloud computing technologies.
            The mobile smartphone will open the additional playground of social media.

            For interaction behaviours of social media, the users read blogs, Facebook and Twitter, listen to podcasts,
            visit social websites, watch and upload audio, music, and video, publish blogs and web pages, and comment
            on someone else's blog, etc. However, there will be new markets of social business as shown in Figure 6.
            While the current social media are mainly for information and entertainment, the new social media will shift
            their  capabilities  to  drive  business  including  mission  critical  applications.  There  will  be  new  types  of
            engagements of customer relationship to bridge the gap among human knowledge and experiences, and
            obtain new revenues from customers. By connecting people including customers, employees, and partners,


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