Page 93 - Trends in Telecommunication Reform 2016

Figure 3.4: Popular IoT uses

INDIVIDUAL COMMUNITY SOCIETY Chapter 3

IoT Smartphones Connected Cars Smart Cities
Wearables Health devices Smart Grids
Smart homes

GPS, Fitbits Intelligent Transport Systems Smart metering
Visa PayWave Event Data Recorders (EDRs) Smart water meters
Egs. Mastercard Paypass Blood pressure monitors, Traffic monitoring
Employee passes remote burglar/heating systems

Mobile money Speed, distance, airbag, Electricity/water
Data Fitness data, GPS crash locations/alerts, consumption and billing
location-based data Heart rate, blood pressure, Traffic flow data
Diet, remote heating data

Intended Individual person, GP, health authorities, Authorities/regulators
Audience Immediate friends/family, health and car insurance, Utility companies
Other citizens
police, wider friends
banks, employers
social networks
Source: ITU.
growth, although cost and reliability remain issues objects to which they are attached, with readers
for large-scale systems, as does connectivity. also made easily available. Even the cheapest
(printed) tags, known as Quick Response (QR)
IoT technical standards have evolved from a codes, have not yet generated high responses in
variety of different applications and stakeholders consumer-targeted marketing campaigns. This is
with different aims and requirements, and more partly because specific software may need to be
work is needed to integrate different standards installed to read the codes – something the users
frameworks. A significant opportunity is the don’t want to do -- and users need to position
greater use of open data platforms and Application phone cameras so the code is in focus and can
Programming Interfaces (APIs), which can enable be read accurately . In response, companies are
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greater innovation in IoT systems. Table 3.2 developing more aesthetically attractive codes that
provides an overview of the various challenges can include images, such as the “dot-less visual
and opportunities discussed in this section, and codes” being used by Chinese e-commerce giant
identifies best practices looking forward. Alibaba to combat counterfeits .
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High reliability levels also become important in
3.4.1 Cost and reliability large-scale systems that can include thousands
of sensors, devices and readers. During trials of
For IoT to become a truly ubiquitous technology, the most important RFID standard, EPC Global,
the costs of tags, sensors and communication retailers Walmart and Tesco had difficulties in
systems need to fall to a level where they are detecting tags due to product orientation and the
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a very small fraction of the total costs of the blocking effects of nearby materials .

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