E.831: Customer experience management index for popular services in operators' network to score service quality that customer experience in terms of key network performance parameters
This recommendation highlights the need for scoring mechanism for services, which customers interact in a high volume, in order to understand overall service quality in a holistic point of view.
Customer experience management (CEM) depends on understanding multiple technical and non-technical (billing, fault repair, customer complaint resolution, etc.) aspects of customer's experience while s/he interacts with services. However, in communication network/service provider context, the network is the primary continuous contact-point from which most important insights of customer experience can be grasped. To manage customer experience better, monitoring hard-network related parameters (network delay, network utilization, etc.) is not enough at today's customer and service oriented world. Service-level view is crucial for CEM. There are many performance parameters to detect impairments in service quality but communication network/service providers need high level way of summarizing of service quality to understand customer's experience in its organization. This can be achieved by an index mechanism through establishing a correlation between key network performance parameters taking their influence on the service into consideration.
Therefore, this recommendation provides a framework for generation of CEM Index per popular services of communication network/service providers based on key network performance parameters to obtain a score summarizing each customer's experience from related services in a high level way.
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