This Recommendation specifies requirements and framework for advanced call services with media enhancements. The typical application scenarios of advanced call services with media enhancements are provided in Appendix I. Advanced call services with media enhancements are an extension of the existing audio and video call services, allowing transmission of enhanced media content during a call. The enhanced media content is transmitted through a newly established logical pipe. Enhanced media content includes audio, video, text and other content. Advanced call services with media enhancements enable a lively visual, rich multimedia, high perceptible, and fully interactive experience to users, providing users with more interactive experiences.