Page 65 - AI Standards for Global Impact: From Governance to Action

AI Standards for Global Impact: From Governance to Action Part 2: Thematic AI

Figure 32: Overview of AMAS work to date since set up

Figure 33: Organizations participating in AMAS

AMAS is focused on advancing standardization in the rapidly evolving field of AI-generated
and altered media. By identifying gaps and driving the development of new standards, it
supports transparent, privacy-conscious, and rights-respecting practices. AMAS also aims at
informing policy and regulatory frameworks to promote legal compliance and safeguard public
trust. AMAS serves as a vital forum for dialogue among standards developers, civil society
organizations, technology companies, and other key players. Participating organizations (See
figure above) include the International Electrotechnical Commission (IEC), the International
Organization for Standardization (ISO), the International Telecommunication Union (ITU), the
Coalition for Content Provenance and Authenticity (C2PA), the China Academy of Information
and Communications Technology (CAICT), DataTrails, Microsoft, Deep Media, and WITNESS.
The leadership team of AMAS is shown in the figure below.

53