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2024 ITU Kaleidoscope Academic Conference




                  impact  on  the  harmonization  of  digital  footprints  as   REFERENCES
                  websites and branding among the public. These guidelines
                  will  also  be  helpful  in  terms  of  the  management  and   [1] Nielsen  J.,  2001.  Knowledge  Network
                  operations of government websites. A future study should   Seminar
                  examine  to  what  extent  the  overall  application  of  these
                  guidelines improves the digital brand image of government
                  websites,  harmonization  of  digital  footprints,  ease  of   [2] Nielsen J., 2000. Designing Web Usability:
                  usability,  performance  of  the  website  in  terms  of   The Practice of Simplicity. New Riders
                  technology, error avoidance, social media involvement, and
                  enhances  user  satisfaction.  Further,  it  should  be   [3] Cheskin   Research   and   Studio
                  investigated  whether  the  postulated  guidelines  lead  to  a   Archetype/Sapient, 1999. Ecommerce Trust
                  higher impact of the digital branding of the government in   Study   Joint   Research   Project.
                  public.                                              http://www.studioaerchetype.com/cheskin/a
                                                                       ssets/images/etrust.pdf.

                                                                   [4] Karvonen K. and Parkkinen J., 2000. Signs
                                                                       of  Trust:  A  Semiotic  Study  Of  Trust
                                                                       Formation     in      the      Web.
                                                                       http://www.tml.tkk.fi/Research/TeSSA/Pap
                                                                       ers/Karvonen-Parkkinen/signs-of-trust.pdf

                                                                   [5] Guidelines for Indian Government Websites
                                                                       (GIGW), https://guidelines.india.gov.in.

                                                                   [6] Tang Rang, Zhenji Zhang, and Yutao Dong,
                                                                       "Government   Information   Resource
                                                                       Integration Research Based on Government
                                                                       Website",  AISS:  Advances  in  Information
                                                                       Sciences  and  Service  Sciences,  vol.03,
                                                                       No.06, pp. 294-300,2011.
                                                                   [7] Bowlby, S., (2008), “15 Key Elements All
                                                                       Top Web Sites Should Have”, available at:
                                                                       http://freelancefolder.com/15-   topsite-
                                                                       elements/, visited on 14/01/2016










































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