Page 193 - Kaleidoscope Academic Conference Proceedings 2024

Innovation and Digital Transformation for a Sustainable World

centralized publishing system across all 6.9 Mobile App
government websites.
• Improving Multilingual Visibility: The The need for a unified and harmonized digital
website has the ability to display the content experience on mobile applications across the
in multiple languages as per government government's digital footprint becomes paramount. It
guidelines. would help in fostering trust and reliability among
users of government mobile applications. In order to
6.7 Accessibility maintain visual and functional harmonization
throughout all the applications being built by
Accessible web design is not just an ethical obligation; government entities, it is imperative to refer to the
it ensures adherence to the Rights of Persons with recommendations defined in this document and
Disabilities Act, 2016 and Accessible India GIGW 3.0.
Campaign guidelines, allowing a larger number of • User interface and user experience (UI/UX)
users to search for and consume information from the design: This is regarding adherence to the
website. While GIGW 3.0 is a comprehensive guide defined design guidelines.
to ensuring accessibility for government entity • Data security and privacy: Apps should be
websites. compliance with security guidelines, well
• Perceivable: Information and interface audited, transparent regarding data sharing, and
components must be presented in ways all user consent enabled.
users can perceive. This includes • Application hosting: All the mobile
incorporating alternatives for any non-text applications for government programs and
content, ensuring that all users, regardless of services should preferably be hosted on the
their ability, can understand the information Government App Store.
on our site, and creating content that can be
presented in different ways without losing 6.10 Social Media
information or structure.
• Operable: All users should be able to operate This covers social media management, offering
the interface and navigation. Users should recommendations for content creation, audience
have sufficient time to read and use content on engagement, and performance measurement. It seeks
the website and must have adequate means to to empower the government to harness the full
navigate, find content, and determine where potential of social media as a powerful tool for public
they are. outreach, information dissemination, and citizen
• Understandable: The design should be engagement, fostering a stronger and more cohesive
consistent and predictable, users must be connection between the government and its citizens.
assisted in avoiding and correcting any The detailed guidelines are:
mistakes in input, and the information should • Indicative Content Types for Social Media
not be complex or hidden under layers of Posts
navigation. • Role of Chief Information Officer in Social
• Robust: The content must be robust enough Media Communications
and compatible enough to be interpreted by a • Use of data & information
variety of user agents, including assistive • Key Deliverables for Social Media
technologies. Harmonization
• Engaging Youth with Short Videos
6.8 Performance Enhancement • Dos and don’ts

To ensure positive UX, government entities must 7. DISCUSSION
employ appropriate metrics to track and measure the
user experience on websites. Some of the key aspects Detailed guidelines for design and branding for government
websites have been discussed. This compilation of
that must be monitored are loading performance, guidelines enables an easier overview of important
interactivity, and visual stability. The suggested elements that have to be considered when designing and
points to be considered are: developing government websites in the GOV.IN domain
• Page performance enhancement with consideration of digital harmony. Many other
• User interaction responsiveness guidelines that already exist will not be affected by these
• Visual stability and optimization guidelines. These guidelines will act as an addition to
• Resource management and monitoring existing guidelines. This study provides a comprehensive
and structured summary of design and branding guidelines
• Analytics applications for government websites in India, which are relevant not
only for the study but also for practitioners. Applying a few
of the components of these guidelines may have a major

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