Page 64 - Smart tourism: A path to more secure and resilient destinations

• Accessibility: Guarantee universal access to all sports and tourism facilities.
• Boosting entrepreneurship: Encourage the creation of new startups associated with the sports
sector.

• Tourist and sports data centre: Build a storage and processing platform for the data generated
by the interaction of visitors with the destination systems to generate useful knowledge.
• Dashboards: Build the measurement & control system to generate process and operations
intelligence for more efficient digital transformation management.

5.6 Rota smart tourism destination

5.6.1 Summary

The tourism sector is facing changes, and the administrations must undertake actions to create new
business opportunities and to promote the diversification of markets and consolidate the successes
obtained in traditional markets. In this context, with the experience of a Smart City model, the city
of Rota as a unique enclave of beach tourism and the particularity of the US naval base, aims to
create and implement a new concept of tourist territory.

5.6.2 Entity, region and location

The town of Rota is a Spanish municipality
located in the province of Cádiz, in the
autonomous community of Andalusia. It
covers an area of 84 km² and is bordered by
the towns of Chipiona, Sanlúcar de Barrameda
and El Puerto de Santa María. It is located at an
altitude of 9 metres above sea level and lies 51
kilometres from the provincial capital, Cádiz.

With an enviable climate for most of the year and a 19 km- long beach, Rota is a very popular
tourist destination for national and international tourists, especially from the United States, due to
the demographic privilege imposed by the US naval base.

54 Smart tourism: A path to more secure and resilient destinations