Page 66 - Smart tourism: A path to more secure and resilient destinations

5.6.4 Impact / value added contributed:

Quantitatively, these actions will have multiple impacts:

• The number of visitors to the destination will increase through a better offer and marketing.
In addition, tools will be available to promote successful actions and correct those that are
achieving poorer results.

• The length of stay of visitors to the destination will be increased through an offer and
marketing that is better adapted to demand. The municipality will be provided with tools
that will allow it to diversify and induce the visitor's desire to stay longer in Rota.
• The average expenditure per visitor per visit will increase as a direct consequence of the
increase in the number of visitors and the average length of stay.

• Visitor satisfaction will increase as a direct consequence of the development of the actions,
knowing the visitor's demand.
• The active population in the service sector will increase per period of time as a direct
consequence of the increase in visitors and average length of stay.

• Direct/indirect municipal income will be increased per period of time. Due to the tools
that will be implemented, a high impact on the direct income derived from this project is not
expected at first. This trend will change as visitor numbers increase and visitor diversification
initiatives grow.

5.6.5 Applicable Technologies

• IoT Platform collecting data in real time of the following sensors and systems:

o Waste

o Energy

o Environmental
o Irrigation

o Security

56 Smart tourism: A path to more secure and resilient destinations