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6  ENABLING DATA TO BE USED TO ITS POTENTIAL


            6�1  Limitations and incentives                    subject to such obligations may be defined vaguely
            Traditionally, telecommunications operators collect-  or precisely  but would typically cover much of the
                                                                         17
            ed and maintained data necessary to fulfil billing   kind of data that would be useful for DFS.
            and network management functions necessary for       In some cases, such data may be disclosed to oth-
            their core business of providing telecommunications   er parties where the customer has provided consent
            services. Today, the costs of collecting and maintain-  to do so. However, this relies on establishing a pro-
            ing data have decreased and the potential value of   cess that informs the customer with sufficient detail
            monetizing telecommunications data at scale has    and accuracy what the data will be used for and
            increased, creating incentives to use the data creat-  some  form of unambiguous affirmative agreement
            ed by telecommunications services.                 to use of the data. The combination of cost, time and
               Furthermore, operators can design applications   uncertainty impedes the easy gathering of such data.
            and services specifically designed to facilitate collec-  Furthermore, while consent is often a lawful basis
            tion of information beyond the purpose of improving   for  processing of personal  data under many data
            delivery of telecommunications services. This poten-  protection  laws,  it  has  not  yet  been  clearly  intro-
            tial will only expand with proliferation of machine-to-  duced in many countries’ telecommunications laws,
            machine communications (M2M). Collection of data   regulations and licences as an exception to opera-
            may be used to reduce the price of traditional con-  tors’ confidentiality obligations under the telecom-
            nectivity services, as consumers can ‘pay’ a portion   munications regulatory framework.
            of the cost of their service by providing valuable data   Where there is not a clear and firm legal basis for
            that the operator can monetize in other ways.      a telecommunications operator to provide third par-
               There  are  thus  increasing  profitable  opportuni-  ties  access  to  telecommunications  data,  the  incen-
            ties and so incentives grow to collect, maintain and   tives may not be strong enough for them to take the
            analyse greater quantities of data. Nevertheless, for   regulatory risk of doing so. In particular, the revenues
            a combination of reasons, many telecommunications   that a telecommunications operator can generate
            operators are still not using customer data or making   from the data may still be only a fraction of the core
            it available to third parties to the extent of its poten-  business of telecommunications services. This leaves
            tial.                                              those within the organization arguing to exploit the
                                                               data with a voice that may not be heard amidst the
            6.1.1   Declining relative value of                challenges of managing a telecommunications oper-
            telecommunications data                            ation.
            The rising penetration of smartphones, use of mobile
            data services and mobile apps is creating a vast   6.1.3   New regulatory models
            amount of personal data that offers insights into   Some new regulatory models are emerging that may
            individual behaviour that far exceeds that offered by   undermine the immediate value to telecomunications
            telecommunications data described in section 3. DFS   operators of  sharing their  data. For example, India
            providers such as Tala, Branch, Neon,  Julo, Grab,   has introduced a regulated service provider concept
            Alipay and Konfio are able to use this data powerful-  of account aggregators. These are licensed entities
            ly for DFS. The competitive advantage of that data,   that obtain the customers’ consent to access data
            the  increasing prevalence of  data-only 4G  and 5G   about them from various sources. The policy ratio-
            networks  and  the  declining  role  of  voice  services,   nale is to ensure that data will be put to economically
            means that the relative value of telecommunications   productive use for the benefit of data subjects while
            data diminishes against the competitive advantage   preserving individuals’ control of data about them.
            of app usage data. The incentives to use it, then, are   Where entities hold data about individuals, a regula-
            lower than might otherwise have been the case.     tory requirement to make that available to other enti-
                                                               ties could undermine the ability of the former to use
            6.1.2   Risk-averse approaches to regulation       the data in a manner that gives them an advantage.
            To begin with, most telecommunications operators     Telecommunications data may thus become treat-
            are subject to confidentiality laws, regulations and   ed as a social good rather than a private good. The
            licence provisions restricting sharing of data relat-  incentives to generate value may shift from telecom-
            ing to their customers. The customer data that is   munications operators holding the data to others



            18   Use of telecommunications data for digital financial inclusion
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