Page 43 - Use cases and requirements for the vehicular multimedia networks - Focus Group on Vehicular Multimedia (FG-VM)

11.2.1.3 Use case C – Privilege management in single use vehicle

Depending on different business models, content and service privilege management may differ.
An original equipment manufacturer (OEM) vehicle maker may have a business agreement with a
content or service provider. The OEM vehicle maker has paid for the subscription fee for its
customers. The vehicle owner, upon acquiring the vehicle can receive the content subscription for
personal use, but only in this very vehicle. In this situation, privilege management is based on
hardware identification, as the objective of the OEM vehicle maker by paying for the subscription is
to sell more vehicles by offering such services and entertainment content privilege.

11.2.1.4 Use case D – Privilege management in shared vehicle
In the car sharing industry, several different business models lead to differing requirements for the
VMS. One vehicle will welcome many different passengers per day. There are two categories of
companies in the car sharing industry:
Category A,

Rental companies who provide only vehicles without drivers may pay content/service subscriptions
for their customer as a strategy to enhance their market competitive strength. In that situation, the
subscription may be associated to a vehicle hardware identifier. In addition, such rental company can
also allow users to log into their own third-party content providers accounts to guarantee a similar
user experience on the rental car, consistent with the one on a user's own private vehicle.
Category B,

For taxi companies, who are not only providing vehicles but also drivers, the number of customers is
higher than for companies in category A. It can be very difficult to satisfy all passengers by a
content/service subscription tied to the vehicle hardware as it may be impossible to predict what kind
of music the next passenger may enjoy or desire to hear. For these companies, a better system may
be to enable access to cloud-based content/service by each customer based on a user identifier.
Independently of which taxi a user is sitting in, as long as the user logs into his or her account, the
user can immediately enjoy the same services and the same user-experience in different vehicles. The
VMS will retrieve the user history, default recommendations, and other user-specific data from the
system.

11.2.1.5 Use case E – Privilege management for local media content
Hardware and/or software suppliers may pre-load content made by themselves into vehicles
(local media content). User's privilege management for local media content could differ from third
party's online media content.

11.2.1.6 Example of mapping of different ID system
Figure 15 is an example illustrating how two ID systems (User ID and IVI/hardware ID) can be used
concurrently to provide a multimedia service.

Figure 15 – ID systems

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