Page 13 - Case study: Smart Dubai Happiness Meter in Dubai, United Arab Emirates
P. 13
o Ease of Use
o Ease of Access
o Speed of Delivery
o Clarity of Presentation
o Technical Performance
o Customer Privacy
o Staff Professionalism
o Center Appearance
o Online Support
o Website Application Design
• The service for which happiness score was given
• Geolocation (based on channel)
The collected data enables Smart Dubai to analyze the following, among several others:
• City level happiness score
• Entity level and entity type consolidated (e.g. public or private sector) happiness score
• Channel level happiness score
• Number of votes at city, entity and channel levels
• Distribution of votes by the time of the day
• Reasons for happy votes based on comments from customers (allows dissemination of good
practices among the entities)
• Reasons for unhappiness based on comments from customers (allows services enhancement)
• Various statistical analyses to understand distributional aspects (variations and statistical
modeling)
• Various correlation analyses (machine learning) to link happiness to service related attributes
Smart Dubai Happiness Meter | Dubai, UAE 7
