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Challenges for a data-driven society








































                                     Fig. 2. Data Centric Trust Evaluation and Prediction Framework
           and duration of interactions) can be recognized as some of   −  Confidence Trust: Confident about B himself
           prospective TAs for knowledge TM.                         towards realizing g [31]

           Moreover, the main purposes of trust assessment are to   In the meantime, reputation and experience TMs falls under
           facilitate more  intelligent decision making  and  task   indirect observations as information to calculate these
           delegation. In this regard, we further elaborate two  more   metrics comes only after a particular interaction or from third
           metrics,  which comes under knowledge TM as non-social   party sources. The process of indirect trust measurement is
           TMs and social TMs.  In non-social trust, the idea is to find   essentially an interactive process as  shown in  Fig. 2. For
           whether the trustor can rely on a physical or cyber entities   instance, attributes such as credibility and feedback which
           and social trust determines whether a trustor can depend on   represent experience metric can be calculated only with the
           other social entities [14].  We define four parameters;   accumulated knowledge  metrics. Similarly ratings and
           Competence, Disposition,  Dependence and Fulfilment,   recommendations can only be generated after the
           which define the non-social trust as well as three parameters;   accumulation of experience over a community.
           Willingness, Persistence and Confidence  which define the
           social trust when it comes to delegation and decision making   4. DATA TRUST FRAMEWORK
           as opposed to believes discussed in [28]. With respect to the
           REK model, these additional metrics define the knowledge   To the present day, evaluation of trust in data is assumed to
           TM  particularly in the decision  making process.  Let  us   be identical to trust estimation of end entities. However, this
           consider a specific trustor A and a trustee B with respect to a   is not entirely true and in fact most IoT systems rely highly
           particular goal g in the decision making process. Based on   on several data streams and these systems often care about
           this setup the definitions of the aforementioned attributes   the integrity and quality of who is generating them. As an
           are;                                               example, obtaining accurate information about certain
               −  Competence Trust: B is beneficial and capable of   accident situation  from  less  trustworthy entities like taxi
                                                              drivers and passengers are more important than waiting for a
                  realizing g                                 report from a police officer, who is more trustworthy to a taxi
               −  Disposition Trust:  B actually performs the task   driver, in order to get quick attention  from  medical
               −  Dependence Trust: Achievement of goal  g relies   authorities and other relevant parties. Another example is
                  upon B                                      where the interactions happened for short duration without
               −  Fulfilment Trust: B’s contribution is necessary to   any prior relationship with the trustee. In such situations, it
                  achieve the task                            can be a disadvantage to calculate trust between entities due
               −  Willingness Trust: B shows no resistance over   to time criticalness of the application.
                  accomplishing the goal g                    To address these challenges, we propose a Data Centric Trust
               −  Persistence Trust: Consistency over time,   Evaluation and Prediction Framework as shown in the Fig.
                  conquering the task                         2, which is capable of analyzing both data centric as well as




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