Page 226 - The Digital Financial Services (DFS) Ecosystem

ITU-T Focus Group Digital Financial Services
Ecosystem

Company Lenddo
Overview Based in the Philippines, Lenddo started out in 2011 as a micro-lending platform in
India, Mexico, and Columbia, using non-traditional data to issue nearly 16,000 loans.
Lenddo shifted its model in 2014 to provide alternative credit data scoring and social
verification as a service to banks, telcos, and credit card issuers and is now active in 15
countries, including USA, Mexico, Columbia, Peru, Brazil, Nigeria, Kenya, South Africa,
Jordan, India, Indonesia, Philippines, Thailand, Mongolia, and South Korea.

Lenddo’s model uses more than 17,000 variables, including social media, phone,
browser, and application data, as well as email and text messages. Lenddo is
considering connecting with messaging apps (e.g., WhatsApp) to incorporate their
data into their models.

Lenddo reserves the right to share default status on the customer’s social media
profile. Because Lenddo’s model uses social graphing, negative reporting impacts the
customer’s social circle.

As a credit scoring platform, over 10,000 loans have been issued using Lenddo scores.

Differentiator Social graphing to predict default – closest relationships matter more than quantity or
diversity.
Analyzes the content – grammar, complexity, vocabulary, and subject of email
messages.

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