Page 221 - The Digital Financial Services (DFS) Ecosystem

ITU-T Focus Group Digital Financial Services
Ecosystem

Appendix 2: ACD case studies

Company Ant Financial Services Group (Ant)

Overview Alipay’s Ant introduced a credit scoring agency, Sesame Credit, which is used for
individuals and small businesses by combining public records and financial institution
data with Alipay’s marketplace data of more than 300 million consumers and 37
million small businesses. Scores are developed based on five criteria:

• Credit history – payment history and indebtedness, including credit card repayment and util-
ity bill payments.
• Behaviour and preference – online history, including product categories shopped.
• Fulfillment capacity – Includes use of financial products and services as well as Alipay
account balances. Personal characteristics – personal information, including home address,
length of time of residence, mobile phone numbers, etc.
• Interpersonal relationships – reflects a user’s friends and their interactions.
Sesame Credit scores are being tested for use beyond lending, including high-speed
VIP check-in at Beijing’s Capital International Airport , by hotels to allow customers to
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book rooms or rental cars without deposits, and by dating sites to allow customers to
check potential dates’ scores.
Differentiator Based on data from its own e-commerce marketplace.

Screenshots

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