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video, databases, streams, models, archives, and anything else. Nowadays, excess amounts of open
            data are overwhelming; raw data becomes useful only when we apply methods of deriving insight
            from it. Fortunately, we humans are intensely visual creatures. Only trained professionals can detect
            patterns among rows of numbers, but even young children can interpret bar charts, extracting
            meaning  from  those  numbers'  visual  representations.  For  that  reason,  data  visualization  is  a
                              41
            powerful exercise . Visualizing data is the fastest way to communicate it to others. The definition
                                                                                                 42
            of data visualization references its two objectives: understanding and communication . This can
            also be referred to as exploratory and explanatory the visual representation of data respectively.
            This distinction is often overlooked, but it is extremely critical in the process of creating successful
            data visualization. If the motivation is to make sense of data, then the data visualization should be
            exploratory in nature. The process of visualization can help to see the world in a new way, revealing
            unexpected  patterns  and  trends  in  the  otherwise  hidden  data  around  us.  At  its  best,  data
            visualization is expert storytelling. However, if the analysis of the data is complete, then infographic
                                                                                                      43
            should be used. More literally, visualization is a process of mapping complete data to visuals . It is
            possible to craft rules that interpret data and express its values as visual properties. Without being
            conscious  of  one's  data  visualization  motivations  and  goals,  the  process  can  be  inefficient,
            misguided, or altogether unsuccessful.



                                   Table 2 – Open publishing of Ooof data visualization

               Revised       Production Name              Tag           Visualization   Designer   First Time
                 Date                                                      Tools

             29‐Sep‐14     World's religious numbers  World and religion    yEd          Ooof     2011‐7‐23
                           India's religious      India, religion, and
             21‐Feb‐14                                                      yEd          Ooof     2011‐7‐23
                           development process    process
                           Journey to the West    Journey to the west
             21‐Feb‐14                                                     Gephi         Ooof     2011‐7‐23
                           figure relationships   and figure
                           50 twitter's relationship
             21‐Feb‐14                            Twitter                  Gephi         Ooof     2011‐7‐23
                           Diagram
                           Pushing around
             21‐Feb‐14                            History and 4000       BB FlashBack    Ooof     2011‐7‐23
                           5000 years
                           107t twitter's relationship
             21‐Feb‐14                            Twitter                  Gephi         Ooof     2011‐7‐23
                           diagram
                           Wuxi training camp's NGO
             1‐Feb‐13                             Wuxi and NGO             Gephi         Ooof     2012‐4‐23
                           relationship
                           Linfen's government    Linfen, budget, and
             1‐Feb‐13                                                      Gephi         Ooof     2012‐4‐23
                           budget information     Government
                           Relationship Visualization
             1‐Feb‐13      among linfen's 29 Weibo   Linfen, Weibo, and    Gephi         Ooof     2012‐4‐23
                                                  Realtionship
                           friends
                           Human emotion's
             1‐Feb‐13                             Emotion                  Gephi         Ooof     2012‐4‐23
                           spectrum





            ____________________
            41   Xiao Q., Yan W., Zhang H.; Application of Visualization Technology in Spatial Data Mining; Computing, Control and
               Industrial Engineering (CCIE), 2010 International Conference on. 2010, Page(s): 153‐157.
            42   Accenture | Strategy. Understanding Data Visualization. 2013
            43  Please  see:  http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture‐Tech‐Labs‐Data‐Visualization‐
               Full‐Paper.pdf.

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