Maxis Mobile Sdn Bhd. is a Malaysian is an integrated communications service provider, headquartered at Kuala Lumpur, Malaysia offering mobile devices, call plans, wireless and wired broadband, and business solutions. The company counts with 13.95 million mobile subscriptions as at 31 December 2010. Together with its subsidiaries, Maxis provides a full suite of communications services on multiple platforms to meet the growing needs of individual subscribers, families, small and medium enterprises, large corporations and the government. As an industry pioneer, Maxis has led the Malaysian market in offering innovative mobile products and services since its inception in 1995. It was the first to launch 3G services, Maxis3G, in March 2005. In 2006 it was among the first mobile service providers to use HSDPA, a high-speed feature of the 3G network. In 2009 it was the first to introduce HSPA+, the latest advancement in 3G/HSPA network capabilities, to enhance the delivery of wireless broadband services to the market. Maxis was also the first telecommunication services provider to introduce a range of smartphones to Malaysia including the BlackBerry™ and the Apple iPhone™. In 2010 it set an industry milestone by building the largest 3G network with 76% population coverage and by signing the landmark HSBA agreement with Telekom Malaysia Berhad as well as the infrastructure share agreement with Tenaga Nasional Berhad.
Morten is presently Group Chief Commercial Officer of Vodafone Group plc, a member of the Executive Committee responsible for commercial activities at the group level. Prior to assuming this position in 2010, Morten was Regional CEO responsible for 8 operating companies in Central Europe and Africa. He joined Vodafone from DiGi.Com Berhad Group, Malaysia (DiGi Malaysia) in 2008.
In 2004, Morten was appointed CEO of DiGi Malaysia where he was instrumental in instituting various changes crucial to DiGi Malaysia’s transformation and growth. Under his leadership, DiGi Malaysia’s mobile revenue market share, earnings and share price increased significantly.
Morten joined Nordic mobile operator Telenor in 1997 and held several Chief Executive Officer positions including for the Internet Division and Telenor Business Solutions as well as the position of Executive Vice President for Corporate Strategy.
He holds a Master of Business Administration from IMD Lausanne and a Master of Business and Economics from the Norwegian School of Management (BI).