The Arab States Broadcasting Union (ASBU), founded in 1969, is an Arab joint-action institution related to the League of Arab States and the Pan-Arab Association of Public Service and Commercial Broadcasters based in Tunis. The ASBU is a professional organization, established in Khartoum, with the objective of strengthening ties and promoting cooperation among broadcasters in the Arab States for better production and content development. ASBU provides important services such as engineering and consulting services, radio and television exchange of news, programming and sports, as well as radio and TV training.
Slaheddine Maaoui holds arguably the most politically influential position in the Middle East broadcast industry. Originally a journalist and editor-in-chief of a daily newspaper, Maaoui has been involved in politics and has been an active member of regional broadcast associations since the late-1980s. Following several high-ranking roles in the Tunisian government, Maaoui began his four year term as director general of the ASBU in January, 2007. His media background together with his political experience means he is well-placed to deal with the challenges his position presents.
One of the organisation’s most recent successes under Maaoui was the development of the MENOS content exchange programme.
The ASBU and Maaoui also take the leading role in negotiating broadcast rights to major international events, on behalf of ASBU members. Maaoui also guides the ASBU in developing technical frameworks for regional broadcast services.