Page 60 - Citiverse Use Case Taxonomy Overview - Use Case Identification Track

Economic Development, Education and Tourism
Horizon
3
Virtual Entertainment Revenue

Description Example
Large scale, immersive digital experiences for FIM Speedway Grand Prix uses spatial Impacts SDG Alignment
audience driven events powered by spatial computing, AI and XR technologies to
computing, Generative AI, and XR technologies bring the thrill of live motorsports events Accessibility Quality of Life
are transforming the way audiences attend and to audiences around the globe. Custom
engage with live events. Covering different types digital arenas and skybox lounges provide
of events from football matches to concerts, fans with a chance to interact with each
festivals or even motorsports races, virtual arenas other, view multiple event camera angles, Citizen Local Economic
and custom skybox lounges will bring live and connect directly with race pilots via Engagement Development Target 8.9
streamed experiences to fans as well as the video chat or teleport straight to the Hall
opportunity to interact with fellow enthusiasts and of Fame Museum and immerse in
the chance to enjoy one on one video chats with Merchandising retail experiences to buy
their idols anywhere in the world. Additionally, at virtual stores. The experience removes Sustainable Cultural
enthusiasts can immerse in event merchandising any potential geographical and financial Attendance Participation
retail experiences and access Hall of Fame barriers to attendance, increases fan Target 17.7
information about the event. These virtual live engagement and brings new revenue
event experiences offer new levels of accessibility streams. focusing on enhanced data Risk Level
and inclusivity, fostering innovative ways of ownership, greater reach with one event
utilizing existing city infrastructures, growing and new revenue streams for event
marketing opportunities, building new revenue organizers, teams and brands by driving Public safety Low Medium High
streams and focus on intellectual and nonmaterial global fan engagement with an otherwise
property ownership protection and management. locally limited live event. Stakeholder acceptance Low Medium High
Data privacy and security Low Medium High

Key Technologies Financial/operational Low Medium High

Digital Metaverse AR VR MR AI IoT
Twin GAI
itu.int/metaverse/virtual-worlds/