Page 490 - Kaleidoscope Academic Conference Proceedings 2024

2024 ITU Kaleidoscope Academic Conference

property, where the registration details of each intellectual management decisions, optimize patent strategies, protect
property item are securely logged and preserved. One notable innovations, and secure a competitive edge.
instance of blockchain technology in IPR authenticating is In response to the frequent incidents of infringement caused
the KODAKOne[13] platform, which employs blockchain to by convenient sharing and downloading in the digital age,
deliver a digital rights management system for photographers AI technology offers potential solutions. With its unique
and visual artists. Artists can register their creations and data analysis and processing capabilities, AI can analyze
securely log the metadata of their work, including the time and vast amounts of text, images, audio, and video content,
place of its creation. The recorded information is irreversible, significantly enhancing the identification and tracking
thereby providing robust proof of the artists’ copyright. capabilities of copyrighted works. For instance, Pixsy utilizes
In terms of music copyright protection, the "Creative AI technology to scan the internet for unauthorized use of
Passport"[14] digital identity platform, initiated by British images and offers copyright claim services. This empowers
singer Imogen Heap, furnishes music creators with an artists to track the global usage of their works, safeguard
innovative mechanism for managing their works and their copyrights, and ensure they receive fair compensation
copyrights. Creative Passport utilizes blockchain to assign for their creations.
a distinct digital identity to each artist, encompassing In addition, emerging technologies are facilitating the
the artists’ personal information, a catalog of creative legitimate use and sharing of content. The complexity of
works, copyright details, and records of licensed work managing copyrights in traditional IPR usage significantly
usage. It capitalizes on the decentralization of blockchain slows down the licensing process, particularly regarding fair
to authenticate music creators’ identities, ensuring their use and content sharing, which often requires substantial
authenticity and uniqueness and leverages smart contract time and costs. This situation hinders innovation and
technology for the automated implementation of copyright the free flow of knowledge. However, the integration of
licensing and revenue distribution. The smart contract blockchain technology into IPR management has markedly
divvies up revenue among artists and other rights holders enhanced the authorization and utilization of copyrighted
based on predefined regulations, streamlining the distribution works. Smart contracts, which are computer programs that
process and minimizing intermediaries. This provides automatically execute and regulate events or actions, operate
a transparent and credible source of copyright and on blockchain platforms. In IPR usage, smart contracts can be
corroboration information, making it easy to verify the set to automatically enforce copyright licensing agreements
originality and ownership of works. At the same time, once specific conditions are fulfilled, streamlining the
through blockchain technology, every licensed use and licensing process, reducing transaction costs, and increasing
transaction of a work can be tracked and recorded, which transparency and trust. For instance, the Ujo Music
provides strong evidence for copyright disputes and allows platform[15] leverages the Ethereum blockchain to manage
artists to better control their works. music copyrights and automate royalty distributions. Artists
Ant Chain and Tencent Blockchain, the two blockchain can upload their music to Ujo Music and establish smart
platforms of China’s tech giants, have also started offering contracts that dictate sharing terms and usage conditions.
copyright verification services at competitive prices, with Users must adhere to the smart contract provisions, such as
fees as minimal as 0.1378$ and 0.4114$ per verification, paying a fee, to access or use these works. Upon meeting
respectively. This service allows content creators to log the transaction conditions, the smart contract executes
their work details on the blockchain, creating an unalterable automatically, granting access to the work and directly
digital certificate that bolsters the verifiability and protection distributingroyalties toartists andother rightsholders without
of copyright. third-party intermediaries.
Moreover, blockchain technology fosters innovative
3.2 Emerging technologies facilitate IPR management copyright usage models, like subscription or micropayment
models, encouraging fair use and content innovation. Its
Contrasting with traditional intellectual property access decentralized nature diminishes dependence on traditional
models, the electronic management of IPR in the digital intermediaries, like payment processors and content
age, characterized by the use of electronic databases and distribution networks, lowering transaction costs and
online systems for record-keeping, can be significantly enhancing payment efficiency. The transparency and
enhanced through the application of AI technology. This immutable records offered by blockchain technology foster
enables the analysis of IPR data to assist businesses and greater trust between content creators and consumers. Every
individuals in identifying technological trends, potential content usage and payment transaction can be recorded and
partners or competitors, as well as intellectual property risks. verified, ensuring equitable copyright fee distribution. This
Such insights support the formulation of more informed approach enables the creation of personalized and flexible
decisions and contribute to long-term strategic planning. copyright licensing models. Using smart contracts, copyright
The PatentSight platform[17] uses AI to assess the quality owners can devise various licensing rules as needed, offering
and impact of patents relative to others in their field, more profit models for copyright owners and more choices for
analyze competitors’ patent portfolios, and aid companies in consumers. The Brave browser[16] utilizes blockchain and
understanding patent landscapes in the industry. PatentSight the Basic Attention Token (BAT) to introduce a new content
helps companies and institutions to make well-informed IPR payment and ad revenue sharing mechanism, rewarding users

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