Page 489 - Kaleidoscope Academic Conference Proceedings 2024

Innovation and Digital Transformation for a Sustainable World

for users to participate in the creation and dissemination of lowers the costs of trust and operation. In healthcare,
IPR. Users can now share their creations and engage in the blockchain is enhancing the management and protection
spread and use of IPR through social media, blogs, video of patient data. The blockchain-based regional diagnosis
platforms, and other channels. The transformation of these and treatment platform, co-developed by China Mobile
usage methods has put forth new demands on the licensing Zijin Innovation Research Institute and Jiangsu Provincial
and distribution mechanisms of IPR. People’s Hospital, has bridged the data silos across hospitals,
enabling seamless information connectivity. This allows
2.2 Emerging technologies change industry and life alliance institutions to share patient diagnosis, treatment,
and medication information securely, without compromising
The recent advancements in information and communication patient privacy, thereby offering improved diagnostic and
technology (ICT) have substantially enhanced our ability to treatment services to patients.
process and share information, thereby providing a strong These cases show that emerging technologies such as AI
foundation for the growth of new technologies. Specifically, and blockchain are changing society, improving production
as ICT has evolved, the delay in data transmission has efficiency and service quality, and enriching life experiences.
been greatly reduced, making real-time communication a In the process of development and application, these
reality. This development is particularly crucial for emerging technologies have also produced many new IPRs, including
technologies like AI, which depends on instant analysis patents, Copyrights, and business secrets, but also produced
and decision-making in some application scenarios, and many new application scenarios, increasing the complexity
blockchain, which requires distributed verification across of the definition and protection of IPR. In addition,
networks. The advancement of these technologies further compared with traditional applications, the cross-regional
influences and speeds up the innovation process. and cross-platform characteristics of blockchain and AI
applications are more obvious and common, which means that
AI technology, with its robust data processing and
IPR management requires stronger multi-party cooperation.
machine learning capabilities, is increasingly being integrated
Therefore, the IPR system needs to adapt to the pace of
into various sectors, including healthcare, finance, and
innovation and formulate more complete and international
transportation, thereby enhancing work efficiency. In
laws, regulations, and technical standards to effectively
industrial production, AI optimizes production processes
protect innovative achievements in these emerging fields.
through precise data analysis and prediction. For example,
Germany’s Industry 4.0 strategy integrates AI technology
3. POSITIVE EFFECTS OF EMERGING
to achieve automation and intelligence in production
TECHNOLOGIES ON IPR PROTECTION
lines, making the process more adaptable and efficient.
In agriculture, AI is revolutionizing traditional farming
Emerging technologies offer potential solutions to many of
methods; intelligent robots can detect crop diseases and pests,
the challenges facing IPR in the digital age.
applying pesticides with precision. Blue River Technology’s
agricultural robot, for instance, can identify and selectively
3.1 Emerging technologies help authentic IPR
spray individual plants, thus minimizing the use of chemical
pesticides and protecting the environment. In the retail The traditional IPR management system is often confronted
sector, AI technology has enhanced the customer shopping with a multitude of challenges pertaining to the rights
experience through personalized recommendation systems. confirmation process. The first of these is the issue
Amazon utilizes big data to analyze customers’ purchase of efficiency. The traditional rights confirmation process
history and preferences, recommending products to them and is cumbersome and time-consuming, especially when
improving sales efficiency. Meanwhile, in transportation, it involves cross-border registration and management.
autonomous driving technology heralds a revolution in future Secondly, due to the centralized storage of records, there
mobility. Tesla’s Autopilot system facilitates autonomous is a risk of tampering or loss, which may lead to
driving by integrating advanced sensors with AI algorithms, uncertainty in proof of ownership. Furthermore, existing
thereby enhancing road safety and reducing traffic congestion. copyright verification mechanisms frequently lack sufficient
As a distributed ledger technology, blockchain is transparency, rendering it challenging for the public to verify
gradually revolutionizing the operations of many industries the copyright status of a work. Concurrently, the existing
through its unique features: decentralization, immutability, rights confirmation mechanism is relatively expensive. For
transparency, and smart contract functionality. In instance, in China, the average fee for each IPR registration
public services, blockchain is enhancing the efficiency of exceeds 68.9$ [12], which makes many copyright owners give
departmental services. China Mobile and China Unicom up registering copyrights.
have created settlement chains based on CMChain and The integration of blockchain technology into IPR represents
Unicom Chain respectively, which are tailored to the a significant shift from traditional IPR management methods.
settlement business scenarios of operators. This initiative has This technology offers a decentralized, transparent, and
broken down barriers to data circulation between operators, immutable system for data recording, presenting an
enabling fair, error-free, and automated data exchange, affordable, highly secure, and reliable approach to affirming
auditing, and settlement between different operators. It IPR. This technology facilitates the establishment of a
reduces human intervention, ensures data security, and distributed, globally accessible database for intellectual

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