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9.5 Use case – Public transportation shared vehicle with multi users (shuttle short
distance trips – seated and standing users)
End users are identified when entering the shuttle (via RFID, mobile phone NFC, or face recognition
for registered users). VMS identifies the position of the user in the vehicle.
VMS has access to agenda or agenda parts of each shuttle user (either from the cloud, following
authorization from the user, or from the user’s mobile phone). The itinerary has been optimized in
order to bring each vehicle user on an optimized route within the shortest time to its destination.
VMS provides personalized information on the public display in the bus informing users when
approaching their bus stop (by preserving their privacy). VMS can send messages to mobile or
wearable devices of user with more private information, if this is authorized by the user.
VMS presents infotainment information on the public screens, based on interests of the user and their
proximity to the screen. As the journey progress, information about the city, about events near to the
route, about special offers of shops in the trajectory and other interesting information that are
displayed on the public screen. User can also ask to send this information directly on their smart
device while on board the vehicle.
9.5.1 Requirements
R1: VMSP should be able to push non- personalized messages on VMS or directly on user's mobile
devices when users have opted in to the service.
R2: Connectivity from mobile devices to VMS is possible.
R3: VMS can receive agenda and personal information from user mobile devices.
R4: VMS can allow the user to enter destination without revealing his agenda and other personal
information (via dedicated application, or in-vehicle screen with coordination and synchronization
with user mobile phone).
R5: VMSP with data concerning the destination and agenda of all users of the shuttle must optimize
content proposals to the different users and the routing of the shuttle.
R6: User can at any time change itinerary, overwriting agenda information and previous instructions
via VMS or via their mobile phone.
R7: User should have the possibility to opt-in or opt-out of the service at any time either through an
interface of the VMS or through its mobile device.
R8: Upon detection of change of the VMS user, the VMS should wipe personal data transferred
through the mobile device connected to the VMS in order to respect privacy of personal data.
10 Content rights protection in a converged network environment
10.1 Background
The convergence of different networks combines features of uni-directional networks and
bi-directional networks. Such converged networks provide a variety of advanced multimedia
information services to vehicle terminals, i.e., live television service, online video streaming service,
multimedia content delivery service, etc. The architecture of the converged networks is illustrated in
Figure 11.
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