Page 228 - Trust in ICT 2017

3 Trust in ICT

– Cost structure of adopting used car transaction through trust management platform

In order to adopt the used car truncation based on trust, it is required to discuss who has a responsibility for
deploying the trust platform, which is composed of trust service broker, trust management platform, and
other entities. Although the adoption of this platform needs investment, the responsibility for deployment
depends on business model and government policy.
For example, buyers can compensate for the investment since they are regarded as the one who takes the
most advantage of adopting trust platform. Otherwise, the government can invest on building and operating
trust management platform instead of consumers. Simply, government will invest on this platform if the
platform can increase both consumer and producer surplus. If dealers can take the most advantage, dealers
should be responsible for deploying trust platform. However, it needs further studies because a careful
investigation is required to figure out who is taking the greatest advantage.
As we discussed, there exists other issues such as business models, ecosystem, and policies. Careful
investigation about these issues can lead to figure out the cost structure and responsibilities. When each
entity’s motivations are clearly aligned, the problem of cost structure can be resolved. Thus, relevant studies
on business models and ecosystem, and economic analysis for this platform are fundamentally required.

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