Page 272 - The Digital Financial Services (DFS) Ecosystem

ITU-T Focus Group Digital Financial Services
Ecosystem

manufacture, and export furniture online may entice the BoP. In another country, farming productivity may be
the triggering pain point. As specific problems like ‘higher maize yields’ get addressed, functionality may expand
so that solutions become more general (higher horticulture yields) and appeal to larger portions of the BoP.

5.1.3 Metrics and accelerators

Reaching this potential requires monitoring the right metrics and finding ways to accelerate progress. The
table below provides a starting point for those metrics and potential accelerators.

Table 2 – Social network metrics

Enabler Metrics to monitor Potential accelerators
Social network com- • Number of locally relevant apps • Pain point research
mercial apps – Non-agriculture • NGO-sponsored applications
– Agriculture: Problem addressed (production, • Public-private partnerships to create commercial
transportation, etc.) and crops applications
– Online vs. physical relevancy • Universal social network functionality (easy to use
• App usage and volume of commerce e-commerce sites, universal wallets, etc.)
• How value is shared between the BoP, social • Consumer protections if the market is not evolving
networks, MNOs, banks, and others in a pro-consumer way (unionization, privacy, etc.)
Payment account • BoP adoption of eMoney • Fast-track regulatory process for social networks and
linkage • Linking of eMoney accounts to social net- mobile money operators
work accounts • Using social networks to create mobile money
interoperability
• Mobile money pricing that would enable BoP digital
liquidity
Social network • BoP enrolment, activity levels • Implementing BoP-friendly OTT services to encour-
adoption • Types of applications used (voice, text, age enrolment
news, etc.) • Designing an identity management system with
an eye toward compatibility with social network
platforms
Internet adoption • 3G / 4G geographic coverage • Beyond the scope of this analysis, but include
(access) strategies like "universal service obligation" subsidy
programs

Internet adoption • Costs: phone, data, charging • See above
(affordability) • Adoption metrics
• BoP phone ownership: Smart phone, Inter-
net-enabled, not-enabled
• Data subscription
• Grid access to electricity
Internet Adoption • Language • See above
(relevance)
Internet Adoption • Educational attainment • See above
(readiness) • Literacy

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