Page 170 - The Digital Financial Services (DFS) Ecosystem

ITU-T Focus Group Digital Financial Services
Ecosystem

Figure 2 – High Level Merchant and Payment Acceptor Segments

This section describes the key payment-related attributes and assumptions of each segment:

• Technology (e.g., feature/semi-smart/smart phones, PCs, POS, etc.)
• Key function and feature requirements
• Economics/cost sensitivity

• Appetite for risk and need to manage risk
• Operational Assumptions

3.1 M0: P2P
This segment represents consumers settling personal goods or services ("P2P"). It recognizes the fact that
many poor consumers are merchants: either selling goods or their own labor in exchange for payment.
Practically speaking, the payment transactions in this segment are unlikely to be distinguishable from domestic
remittances.

3.1.1 Technology

• The lowest common denominator, low cost feature phones, will be the predominant form factor
• Users will likely conduct transactions via SMS and USSD interactions

3.1.2 Key function and feature requirements

• Ease of use (and, if possible, use of icons vs. words)
• Immediate funds availability

• Cross carrier utility (users in this segment will likely carry multiple SIM cards in order to take advantage
of the lowest possible rates)

• Must be easy to enrol as a merchant (in the unlikely event that anything beyond P2P processes are
required)

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