Page 472 - Kaleidoscope Academic Conference Proceedings 2024

2024 ITU Kaleidoscope Academic Conference

vegetables, it lags behind other Indian states in preserving studied this issue, there’s a lack of theoretical research
their freshness. Another issue is the challenge of adopting explaining why and how product types affect e-commerce.
new technologies for farmers, who are encountering This article introduces the Product E-commerce Value
difficulties in this regard. [1] A survey conducted in a Theory, which includes five elements: supply and demand
lateritic zone in West Bengal revealed three major reasons difference, perception of quality, willingness to pay for
why farmers might not adopt new technology: lack of e-commerce, logistics satisfaction, and post-purchase
understanding, inability to customize it to their needs, and evaluation. An analysis framework for product selection
inability to use it in various situations. The study aims in e-commerce is also proposed based on this theory
to enhance the productivity of small farmers in India by [7]Furthermore, research has developed methods for
providing them with better training. It also suggests that creating chatbots to assist users across various industries.
companies may consider investing in assisting farmers as Chatbots answer questions, provide customer information,
part of their social responsibility. This study is particularly offer train schedules, aid in reservations, act as virtual
significant for regions like Jangalmahal, where resources assistants, and serve as automated call centers for millions
for farmers are limited. It is important to cultivate of customers. This study employs a deep learning-based
crops in an environmentally friendly manner to promote conversational AI technique, combined with convolutional
sustainable farming. However, in West Bengal, a lack of neural networks and TensorFlow, to enhance chatbot
awareness and pressing income needs are leading farmers accuracy. Experimental results show that deep learning
towards unsustainable practices [8] The main issue is the significantly improves chatbot accuracy compared to
absence of a comprehensive policy framework to promote traditional models [11]E-commerce websites are popular
sustainable agriculture intensification (SAI), despite because they make shopping easier. Chatbots, which are
the existence of individual programs and policies. Many AI programs, enhance customer service by simulating
farmers continue to use practices that harm the environment conversations with users through text or voice. They help
due to a lack of awareness about better methods or urgent e-commerce businesses reach more customers, increase
financial needs. Improved collaboration among village- sales, and provide better service by guiding users and
level organizations is essential to achieve sustainable making personalized recommendations. Chatbots are
farming. The agricultural sector in our region faces a becoming essential for marketing and customer support
multitude of challenges, ranging from inadequate financial [3]E-commerce websites are popular because they make
support and limited technical knowledge to unsustainable shopping easier. Chatbots, which are AI programs,
farming practices and market price fluctuations. Despite enhance customer service by simulating conversations
government initiatives, these issues have led to a decline in with users through text or voice. They help e-commerce
farming interest among local communities. In our research, businesses reach more customers, increase sales, and
we engaged with individuals directly involved in farming, provide better service by guiding users and making
including farmers and landowners, to explore these personalized recommendations. Chat bots are becoming
challenges further. Through surveys and conversations, essential for marketing and customer support.
we sought to comprehend the underlying problems and
identify potential solutions. As part of our investigation,
we have developed a questionnaire to gather insights 3 METHODOLOGY
and are currently analyzing data collected from various This paper collected data mainly from websites such
authenticated sources. Our aim is to propose strategies that as data.gov.in and wbpspm.gov.in. We gathered statistical
empower farmers to sell their produce directly, improve data from these sites and also communicated with people
their financial standing, and contribute to community from South 24 Parganas through telephone conversations
development. A key contribution of our study is the and direct interviews. This was necessary because many
development of a mobile application designed to facilitate individuals involved in farming or related activities are not
seamless interactions between sellers and buyers. This very tech-savvy and are unable to fill out online forms.
innovative app features user profiles, a recommendation We conducted the entire study by collecting data from
system for product discovery, and a language-agnostic chat various websites, analyzing the recent scenario, and plot-
function for effective communication and deal closure. ting graphs to identify changes in crop yield. We also
Additionally, the app spreads awareness and educates prepared questionnaire lists in tables for conducting con-
people about effective farming techniques, aiming to versations to understand why people are losing interest in
motivate young people to pursue farming. farming. Then, we tried to suggest AI-based solutions.

3.1 Observations From Collected Data
2 LITERATURE REVIEW Despite West Bengal being agriculturally prosperous
Recently, the integration of AI assistants in e-commerce and well-known for its paddy production, the data on
has significantly impacted business operations by enabling the Details of Expenditure Incurred on Paddy Procured
machines to learn from data and interactions without by the Food Corporation of India (FCI) during 2021-22
direct programming [12]In e-commerce, product type is reveals that the state lags behind other states.[The data
critical for success. While many scholars have empirically used in this study was obtained from [6], the most recent

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