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Abstract :
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This contribution presents "Vida de Influencer" (An Influencer's Life), an innovative edutainment initiative developed in Brazil to promote digital citizenship and online safety among children and adolescents through theatrical performances and audience interaction. The initiative combines education, entertainment and public awareness to foster critical reflection on digital behaviour and responsible participation in online environments. The project demonstrates how cultural and artistic approaches can complement traditional digital skills programmes and illustrates the potential of edutainment as a scalable and replicable strategy for strengthening digital literacy, digital resilience and online protection among younger populations.
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