Page 12 - Executive briefing on the metaverse

Executive briefing on the metaverse

3.1 Industrial metaverse

The industrial metaverse is a world in which real machines and factories, buildings, grids,
health care, education, transportation and tourism are reflected in the digital environment. As
an early adopter of the digital twin technology, the manufacturing industry is well placed to
benefit greatly from the metaverse. For example, Mercedes-Benz announced in January 2023
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that it is using the NVIDIA Omniverse platform to digitalize its production process further. With
Omniverse, Mercedes-Benz planners can access the digital twin of the factory to review and
optimize the plant, and synchronize plant locations anywhere in the world. New online and
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immersive experiences can transform various industries, and create new business models and
opportunities. The tourism industry can create virtual experiences for travellers, allowing them
to visit destinations without physically travelling.
In addition, virtual healthcare services, medical training and mental health support provided
through the metaverse have the potential to revolutionize the healthcare industry. The use
of metaverse in health care can provide patients with a safe and immersive environment to
undergo procedures, manage pain or overcome phobias. Medical professionals can also
benefit from virtual training simulations to improve surgical techniques. Additionally, the
metaverse can provide a platform for remote health support, making it more accessible and
more readily available.
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Figure 3: Industrial metaverse – Healthcare sector

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