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Applications                                                1


            technically, since the location decisions may have dynamic results over time. Therefore, in the process of
            developing improved product flow control in the local product supply chain, it can prove essential to try
            detailed location analysis to map and cluster producers, to determine the optimum location of gathering and
            distribution  centres,  to  analyse  routes  to  optimize  them  for  product  gathering  and  distribution,  and  to
            simulate route distance and delivery time.

            III.3.2   Product flow control at the post-production stage
            Generally, product flow control at the post-production stage consists of the components shown in Figure
            III.3, to work collaboratively to meet the consumers' demand. The utilization of product flow control at the
            post-production stage can provide a meeting point among availability, facilitate factors which can be realized
            through products. In setting up product flow control, all factors involved in the supply chain process of a
            farming business can be used as a reference. In other words, a product flow control system can translate a
            simple object to a very complex system in the operational decisions. Policies on product flow control system
            utilization  at  the  post-production  stage  are  expected  to  provide  benefits  in  the  farming  management
            commodity supply chain, from production, storage and distribution, to the wholesaler and finally consumer
            level.
            In principle, the structure of a product flow control system can accommodate two important decisions from
            both the producer's and the consumer's point of view. From the producer's side, it is important to consider
            how products can be made available and well distributed, and from the consumer's side, how, where and
            when they can obtain a good quality product.





























                            Figure III.3 – Conceptual product flow control for post-production stage


            Conceptual product flows in Figure III.3 describe interaction at the post-production stage and how it works.
            Efficient management of the product flow is required for production planning, physical gathering of primary
            products from fields, processing and storage at various levels, handling, packaging and distribution of final
            products.  In  the  product  distribution  flow,  various  types  of  customers  such  as  farmers,  vendor/agents,
            wholesalers, rural retailers and suppliers and transporters are involved.
            The activities required for product flow control function can consist of four parts: producers' activity for
            production quality, markets' activity for sales and marketing, customers' activity for purchasing and product
            flow control for coordination. The physical infrastructure can consist of a series of IT network infrastructures
            to connect each location, i.e., producers, wholesalers, retailers, markets and consumers. Communication
            networks connect central offices with geographically separated branch offices of customers or markets. From
            the perspective of effective product flow control, an integrated approach for farming is required for the
            effective  control  of  product  hazards  that  is  a  shared  responsibility  of  producers,  packers,  processors,



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