Page 488 - Shaping smarter and more sustainable cities - Striving for sustainable development goals

6.5 World Trade Centers

The World Trade Centers (WTCs) serve as international ecosystems of a global network and
integrated trade services under the umbrella of a prestigious brand. WTCs stimulate trade and
investment opportunities for commercial property developers, economic development agencies,
and international businesses looking to connect globally and prosper locally.
WTCs provide the following services and more:

 Market research and trade information services;
 Business center, trade show and exhibit facilities;
 Meeting venues and translation services;

 Video conferencing capabilities;
 Temporary and permanent offices;
 Access to key governmental agencies in over 100 countries;

 Trade development and services (trade missions).

6.6 Microsoft Headquarters Pilot Building

The Microsoft corporate headquarters in Redmond was used as a living lab to pilot several intelligent
building solutions. This was part of the firm's efforts on environmental sustainability, aimed at
cutting their emission footprint and reducing the overall operating costs. Most importantly, the firm
believes that technology can help improve efficiency in all areas of energy and resource use (Energy‐
Smart‐Buildings, 2011).

The focus started initially with 13 buildings of about 2.6 million square feet, with the age of the
buildings varying from over twenty years to buildings that were almost new. The Redmond
Operations Center (ROC) was located in a drab, nondescript office part, with a new state‐of‐the‐art
'brain' within it.

Figure 5 – Microsoft Headquarters Pilot Building
Equipment level data collected from either the control panel or BMS servers are sent to the
middleware server, and for some, it is done over an open protocol (BACnet). There were energy
meters present to provide the sub‐metered electricity consumption data for the utilities. The
internal enterprise data warehouse also consists of contextual information like their building type
and headcount. The middleware server acts as an aggregator for all on‐site data and will transmit it

478 ITU‐T's Technical Reports and Specifications