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3 Unleashing the potential of the Internet of Things
In B2B2C models, a single business corporation can care for both B2B and B2C applications or
another business company provides B2C services by inter-operation with B2B applications by a
business partnership contract.
At a vegetable store, a consumer browses vegetables to find better quality goods and his cell phone
equipped with an ID terminal reads an identifier from a chosen vegetable to check the place of
origin, harvest date, quality certification, etc. Then he can decide to buy better vegetables with such
information which is prepared by a contracted business operation between B2B and B2C domains.
III.4.2 Home delivery service
This is a kind of postal service. A consumer asks a post office to send a postal package to someone.
The office affixes an ID tag for delivery control in various transportation networks where many
transportation agents may be involved with reading and using identifiers for routing decisions for
proper delivery. That is, identification information is used in a B2B domain.
The sender reads an identifier from a receipt issued by the post office and checks delivery status for
the postal package. A post man delivers the package to a receiver and his information terminal
equipped with an ID terminal reads the identifier from the delivered package and sends a delivery
confirmation message to the sender.
III.5 C2C tag-based identification applications and services
III.5.1 Business card exchange
The consumer-to-consumer relationship can be realized by an intervention of business domains or a
direct connection between consumers. It depends on implementations.
A user terminal may have ID terminal as well as ID tag. That is, it works sometimes as a terminal
and sometimes as a tag. When a user meets someone for the first time, he aims his terminal at or
touches it to the other person's terminal to read identification information consisting of identifier,
name, contact address, etc. Using this process business card information can be exchanged.
252 Rec. ITU-T Y.4108/Y.2213 (09/2008)