| The Fully Networked Car, A Workshop on ICT in Vehicles |
C V |
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David Horncastle
Robert Bosch GmbH, Germany
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| Session 4: |
eCall |
| Title of Presentation: |
E-Call and Automatic Crash Notification (ACN) in Vehicles |
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David’s career has been spent almost exclusively as a motor industry executive with BL, Honda and Nissan in a variety of strategy and operational roles and worldwide locations.
He has extensive experience in the sales & marketing as well as the brand & product strategy spheres for both Europe and the USA.
In 2001 he was appointed to head up the telematics project at Nissan’s European HQ in Paris, where he also represented the company on the Steering Committee of Signant BV, a Brussels-based joint-venture telematics company formed by Renault-Nissan, Ford Motor Company and PSA.
Returning to the UK at the end of 2003, David joined Ygomi LLC and established the Land Side Platform (LSP) European Coordination office in London. |
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