| The Fully Networked Car, A Workshop on ICT in Vehicles |
A B S T R A C T |
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| Speaker: |
Edgar Wilson
EBU, Geneva, Switzerland |
| Session 8: |
Seamless communications on the move |
| Session Moderator: |
Pierre-André Probst
Chairman of ITU-T Study Group 16, OFCOM, Switzerland |
| Title of Presentation: |
MM Broadcasting and convergence: DAB & DVB |
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Radio and TV Broadcasters have chosen to use digital transmission technology in many ways in addition to simply rolling out large numbers of sound radio and television services. Examples range from TV to public transport in Singapore (DVB-T), High Definition TV (HDTV) in Australia, Digital Multimedia Broadcasting (DMB) to handheld devices in Korea, and DVB-H television services to mobile phones in Finland. All these service examples rely on COFDM - Coded Orthogonal Frequency Division Multiplexing - as the basis of the very robust transmission system common to T-DAB and DVB-T. But what they demonstrate is the extraordinary flexibility which digital technology provides to differentiate applications to suit their local marketplaces.
This presentation will examine some of the strategies that are unfolding for launching broadcast services to mobile users, particularly for passengers in cars and public transport. The consumption of broadcast services is becoming increasingly personalised, and using devices which combine broadcasting with mobile telecoms, the consumer is able to stay informed, educated, entertained and interacting whenever and whenever he wishes.
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