| The Fully Networked Car, A Workshop on ICT in Vehicles |
A B S T R A C T |
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| Speaker: |
Kenji Ikeura
VP
Pre-Program Promotion
Best Practice and Competitive Intelligence
NISSAN MOTOR CO., LTD. |
| Opening Session:: |
Introduction and Workshop Scope |
| Session Moderator: |
Mr. Paul Najarian, ITS America |
| Title of Presentation: |
NISSAN CARWINGS connects driver to the world |
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Telematics is tackling with tough challenge to offering “better value for money” to customers. Nissan Carwings has 94,000 subscribers enjoying several services like destination setting of car navigation system by concierge, hands free phone and “Here I am” mail. Seamless connection between driver and the world is a key. Platform including two connections 1) car navigation system and customer’s cell phone, 2) car and outside, must be standardized for customer’s convenience with low cost. Driving related services may be competitive edge among carmakers.
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