Alexandre Gueschir’s professional background is sport marketing and business development applied to motorsport. He started his carrier at the French Motorsport Federation he left in 2008 as General Manager, worked 3 years in London for the Promoter of the World Rally Championship and then joined the FIA in 2011 to create from scratch a new Marketing & Events Department he is heading today, in charge of the development of the FIA Brand and commercial activities.
