Before joining the tech scene as XR ecosystem builder, accelerator, and facilitator, Laetitia has spent 10 years in the marketing & communication field, mainly in the luxury and watchmaking industry, after a start as a freelance journalist and completion of her political science studies in New York and Geneva. She joined Virtual Switzerland to shape and develop the association into the gateway to #SwissXR. Now the director, she advises companies and startups, fostering tech transfer, synergies, and promoting the adoption and integration of XR across industries. This spring, she has also been appointed president of XR4Europe, the association federating all XR professionals, organizations, and initiatives to support XR and creativity made in Europe.
