Dr. Reason Masengu is a Senior Lecturer in the Department of Business Management at Middle East College, Muscat, Oman. Among the courses he teaches are Global Marketing, Marketing Management, Digital Marketing, and other courses related to business management. He is responsible for student advisory, curriculum development, quality control, and any other teaching-related activities. Additionally, he is a freelancer (business management), researcher (marketing and financial inclusion), and business advisor. He has over seven years of teaching experience in Higher Education. Besides his Doctor of Philosophy degree in Business Management (Marketing) from North West University, South Africa he also holds a Master of Commerce degree in Marketing Strategy from Midlands State University, Zimbabwe, and a Bachelor of Technology (B-Tech) Hons degree in International Marketing from Chinhoyi University of Technology. He holds a Certificate in Marketing and Brand Strategy from the Chartered Institute of Marketing, a Certificate in Data Analytics from Google, and several professional certificates in data analytics. He is a Fellow of the Chartered Institute of Marketing as well as a Faculty of the IEOM Society, Oman, and Senior Manager Member of the Marketers Association of Zimbabwe. He is currently pursuing Chartered Marketer status with CIM through their Continuous Development Programme.