ITU‐T's Technical Reports and Specifications 327 Public roads: Road networks facilitate the laying of telecommunication transmission lines. Traffic light's networks: Traffic lights can be used for wireless connectivity. In fact, there are initiatives that use preinstalled infrastructure for traffic control network. This type of network has centralized intelligence that demands telecommunications for the vehicles control system. 4.2.2 Strategies to boost the demand ICT are demanded for its utility. The services and valuable content are what provide meaning and utility to its infrastructure. Without infrastructure, the content and services do not exist. The mutual dependence of both infrastructure and content is what configures its development. When governments intervene on infrastructure that supports ICT, they are concerned about two aspects: (i) management of services and (ii) establishment of good relationships with the citizens Give content to the demand: Currently, the biggest boost to the demand for ICT comes from the possible exploitation of the broadband services such as VoIP, IPTV, monitoring camera applications, video streaming, augmented reality, video conferencing, etc. In this sense, the government can stimulate the demand by using those tools and providing content over the network. Train users in the use of ICT: The intervention may be oriented to improve both disposition of consumers to use technology (since what is not known is not appreciated) and increase their capabilities. Provide connectivity: Hardware, software, appropriate contents as well as knowledge and skills to micro, small and medium enterprises (SME) should also be provided. Give direct subsidy: First, government can subsidy the User Final System (directed to the terminal such as the PC or to the modem). This kind of subsidy is usually used on educational institutions. Second, government can subsidy the access itself. Provide public free access at municipal level (it means a full connection subsidy). This is increasingly widespread and funds will usually come from supranational contributions canalized by regional and local governments. 4.2.3 Regulation and financing No infrastructure deployment strategy can forget the regulation and financing aspects. In markets involving utility networks such as telecommunications, regulation is essential. The regulatory institutions are different according to the national law. They are affected by the type of State (unitary, federal or confederal), and also by the integration of a country. Strong integration will lead to supranational regulations to be applicable in the whole country. The regulatory role of local governments can vary depending on the countries, and it can be extremely relevant in countries that are highly decentralized. Local government's capacities to involve in regulation and financing of city infrastructures may vary depending on their correlated legal‐institutional frameworks and jurisdictions. An example would be the United States, where each state has been given extensive jurisdictions over the telecommunication infrastructures.