ITU‐T's Technical Reports and Specifications 163 f) SSC Projected Cost Benefit Analysis Given the massive expected amounts of investments needed to realize the SSC concept, it is of extreme importance to conduct cost benefit analysis to analyze the feasibility of deploying such systems. Not only does the sustainability concept addressed environmental and societal challenges, but also includes issues related to the economic feasibility and long‐term break‐even on the micro and macro levels. In the process of analyzing the different possibilities to achieve the set strategic targets, it is important to develop a technology market adoption model17 which would be capable of estimating the needed investments using different SSC technologies combinations or options. The model should estimate the needed investments per SSC service sector, in addition to its financial viability and foreseen macro‐economic impact. This quantitative analysis enables policy makers to establish the right combination of policy tools and strategic directives to create a robust SSC ecosystem. 3.4 Phase 4: Management Plan This last phase includes the definition of the City Governance and the setting of the Monitoring Dashboard to evaluate city performance in the future. This stage involves close coordination and collaboration among SSC stakeholders, as well as the implementation of Key Performance Indicators (KPIs). The execution of each initiative must be carried out in accordance with the Action Plan. The necessary information must be made available in order to realize the initiative and learn from experiences. Additionally, it is in this implementation phase, where special attention must be paid to infrastructural needs. This phase is also focused on evaluating, reporting and learning from the SSC process and related experiences. The results must be registered, measured and analyzed in order to identify the improvements made through the different initiatives. The level of success of the SSC initiative will arrive through the economic, social and environmental results in the long term). This evaluation contributes to informing the high‐level municipal decision‐makers, as well as to informing the preparation of future baseline reviews to deepen SSC plans, among others. It can involve the use of various mechanisms for knowledge and experience sharing among the different SSC stakeholders. The implementation process is the most crucial stage of any strategic plan. During this process one may face several challenges which include: defining the skills required for those responsible for its execution, defining the budget and related financial issues, establishing progress indicators, evaluating the results and presenting the findings to the stakeholders18: 1. Governance of Implementation: For the purpose of implementation of the master plan, a governance committee should be set up. The members of this governance committee should be people who worked on the development of the master plan first hand. The governance committee will be in charge of reinforcing the competences in budgetary control, and should be able to specify relevant agreements, and develop a communication plan. ____________________ 17 eMisr, National Broadband Plan, Egypt, 2011 available at: http://www.tra.gov.eg/emisr/Documents.aspx 18 Fernández Güell, J.M. (2006) – Planificación estratégica de ciudades: Nuevos instrumentos y procesos, Barcelona: Editorial Reverté.