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Guide for NRAs on International Mobile Roaming Cost analysis – Technical Paper


               2.2.1  Business process modelling and MNO

               How do we cost the elements in the diagram above? The operational world of MNO is organized as a
               series of business processes – and platforms designed to support each operational process, everyone
               with  its  staff  and  support  assets.  Business  processes  describe  and  govern  all  operations  –  from  the
               signing  on  by  a  roaming  subscriber  to  the  billing  process  and  inter-operator  charging,  including  the
               various  negotiations  for  IOT  agreements  between  MNOs  to  set  up  roaming  agreements  and  then
               monitor them. Business process analysis (BPA) is used here, involving a dissection of business activities
               into a chain of activities.


               2.2.2  Use cases enable MNO-independent analysis

               The flaw in this approach is that each MNO is different and its implementation of business processes
               may be subtly dissimilar.


               To overcome this, the concept of use cases is introduced to the analytic model. They may be seen as a
               sort of mini-scenario of typical basic use from the subscriber's viewpoint, not the MNO's. Hence use
               cases provide an approach with the power to distinguish costs across all types and sizes of MNOs, as it is
               based on the subscribers' requirements, which are largely unchanging when roaming.

                 Figure 2 – Two views of the same assets and their costs – MNO and subscriber views


                              The basis of the cost model  - USE CASES drawn from actual operational
                              behaviour:-
                              •To define the business processes, with staff and support infrastructure with its
                              software / hardware
                              •And therefore to identify the cost structures of international mobile roaming
                              services with the elements, processes and resources concerned in each

                             MNO       Business            Assets        Use cases    Roaming
                             View      Processes                                      Subscriber
                                         Sales                                        perspective
                                         Back office
                                       & Marketing                         Use case 4
                                         & Finance                        Use case 3
                                        Customer care
                                                            Assets      Use case 2
                                             Billing       required     Receive call
                                                                       Use case 1
                                              Network                  Make local
                                                ops                      call


                                                            Costs
                                                              of
                              SCF
                                                            Assets
                                                             used




               Each activity may then be examined as to its needs, with attribution of the resources necessary, be they
               human resources, network elements and/or IT support systems, including the main MNO infrastructure
               elements such as data centres, call centres or network operations centres (NOCs).


               This may yield the costs, if attributed by element. So breaking down each step of the business process
               and then costing that step produces a detailed cost attribution, bottom up. This may be viewed as a
               simplified form of traditional activity based costing (ABC). An example is shown below:



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