OpenSpace Workshops 64 Pitches by Young and Digital Innovators #1 Where Next for Telecoms brands? Tuesday 25.10.2011 14:30-16:15 OpenSpace Tuesday 25.10.2011 10:30-11:30 WorkSpace #1 The telecommunications market is reaching saturation. Acquisition of customers has become secondary to retention, service has become increasingly important and telecommunications branding has become ever more significant in creating differentiation. There are now many beautifully designed and visually coherent brands – but are these really doing their job? Or have communication brands reached a stalemate – occupying similar brand territories and offering little real difference for consumers? To avoid becoming mere commodities, these brands have to do something new, to truly connect with their customers and to create two-way relationships. This session explores how branding has changed with the market, and how brands need to respond to the challenges ahead. It looks at what the best brands in the world are doing and discusses what strategies telecommunications companies need to adopt to stay relevant and attractive to their customers. The short-listed winners of our Open Innovation Competitions filtered and selected from across the world, present innovative ideas in fast and furious pitches. These creative, connected prototypes have been developed in hands-on workshops with industry mentors. OpenSpace Workshop OpenSpace Workshop Tuesday 25.10.2011 16:45-18:15 OpenSpace The short-listed winners of our Open Innovation Competitions filtered and selected from across the world, present innovative ideas in fast and furious pitches. These creative, connected prototypes have been developed in hands-on workshops with industry mentors. OpenSpace Workshop Pitches by Young and Digital Innovators #2