ITU Telecom World 2009 In Review Moderator * Ms Camille Mendler, Forum Advisory Committee Member, Vice President, Enterprise Research, Global Communications and Converged Solutions, Yankee Group, United Kingdom Panellists * Sir Stephen Gomersall, Senior Vice President and Executive Officer, Chief Executive For Europe, Hitachi, Ltd., Japan * Ms Monique Morrow, CTO Asia Pacific, Cisco, Hong Kong, China * Mr Paul Excell, COO, Innovation, BT Group, United Kingdom * Mr Alberto Andreu Pinillos, Director, Telefonica S.A., Spain GREEN.3 : MEASURING UP: GOODBYE TO GREEN WASHING There is much innovation now in the field of Green ICT, including new network technologies such as NGN, solar powered chargers, universal chargers, more energy efficient modes for power operation of devices and solar powered base stations. But there are currently no standard measures to be able to compare one solution from another (fixed versus mobile) or to measure the impact of ICTs on reducing energy consumption ion other sectors. This session highlight-ed the difficulties in comparing one Green ICT innovation to another. In 2008, the ITU-T created a Focus Group on ICT and Climate Change open to all. One of the key objectives of the group was to develop a methodology to describe and estimate the energy consumption of ICTs over their entire lifecycle. The Group completed its work in spring 2009. Customers who see the benefits of going green are often left confused or shortchanged. Exchanging ideas on these issues and seeing how better measurement can be implemented to help advance the Green ICT and avoid “green washing” will be a timely discussion for this audience. Key questions: –– Can we adequately compare different green products or does this amount to comparing apples with oranges? 115 Forum Summary Report