ITU Telecom World 2009 In Review 2009 Geneva 5-9 October The two real pillars of negotiation: mitigation and adaptation were emphasized and two supporting objectives, technology transfer and financing were un-derlined too. Some panellists stressed the importance of smart grids, smart buildings and smart transportation, e.g. how videoconferencing systems can reduce air travel, what means direct savings without impacting any other busi-ness. Also some doubt was expressed as to whether enough work has been done to have a clear set of targets. Companies were advised not to wait for politicians but start acting; in this way a cut in emissions could be made very soon. Moderator * Mr Marc Gottschalk, Partner, Wilson Sonsini Goodrich & Rosati, United States Panellists * Mr Hans Vestberg, CFO and incoming CEO , Ericsson - Telefonaktiebolaget LM Erics-son, Sweden * Mr Michel Jarraud, Secretary-General, World Meteorological Organization , WMO * Mr Robert G. Conway, CEO & Member of the Board, GSMA, United Kingdom * Mr Henry Derwent, President & CEO, International Emissions Trading Association (IETA), Switzerland * Mr Rajiv Mehrotra, Chairman Founder and CEO, VNL, India * Mr Michael Keating, Executive Director, Africa Progress Panel / Kofi Annan Foundation, Switzerland GREEN 2: GOING BEYOND CORPORATE SOCIAL RESPONSIBILITY Many companies today are already recognizing that going Green is not just a “nice to do” but a “must do” under the auspices of corporate social responsi-bility. Indeed , many organizations have taken it out of CSR and incorporated cross cutting measures across the whole organization; some even have Chief Energy Officers. Energy efficiency is perhaps the easiest and quickest thing 112 Forum Summary Report