ITU Telecom World 2009 In Review 2009 Geneva 5-9 October VIP PROGRAMME: Thought Leadership / Meet a Leader “Cloud Computing and Innovative Business Models” IBM Cloud Computing (CC) will be the next computing model From left to right: Mike Hill, Vice – President of Enterprise Initiatives, IBM; and Bosco Fernandes This “Meet a Leader” session within the VIP programme had as a leader Mike Hill, Vice-President of Enterprise Initiatives, IBM and as the moderator Oscar Fernan-dez, Chair of the ITU Forum Committee. They started discussing the complex definitions of CC. Mike preferred to define the attributes from an end-user perspective - it is a new consumption and busi-ness model: (1) The delivery of a standard service – the service needs to be standardized to achieve economies of scale (consumption model). (2) Self-service, self-provision, mask the complexity for the user (consump-tion model); (3 Pay for what you use (business model). 42 VIP Programme Summary Report