October 07 Wednesday Co-hosted – NGMN 11:00 – 12:30 Session CoNG.1-2 Room A ITU – NGMN: Mobile Broadband 2010+: Open Expert Forum – Future mobile applications Consumer demand for mobile applications is taking off, while device manufacturers, mobile operators, retailers, software / OS companies and others develop new distribution platforms and applications. The challenge for the industry is how to successfully adapt to the growing need for bandwidth and greater numbers of developers and their applications. This Session reviews the emerging challenges presented by changing business models and marketing strategies, evolving technologies and organizational impact. KEY QUESTIONS: – Which business, technological and platform changes are required to address the challenges associated with the growing need for bandwidth and greater numbers of mobile application developers? – Will open source platforms and open networks drive more effective innovation? – How can the fragmentation of mobile platforms and devices be addressed? Moderator Mr Thibaut Rouffineau, VP Developer Partnerships, WIP (Wireless Industry Partnership) (United Kingdom) Panellists Mr Mike Yonker, VP, Wireless Engineering, The Nielsen Mobile (United States) Mr Emiliano Ceraldi, Senior Project Manager, Business Innovation, Telecom Italia (Italy) Mr Joe Barrett, Senior Director Strategic Marketing, Qualcomm (United States) Dr Toshitaka Tsuda, Member of the Board, Fujitsu Labs Ltd. (Japan) Mr Jerôme Lepeu, Mobile Distillery (France) 81