October 07 Wednesday 09:00 – 10:30 Session BUS.2 Room C Defining new business models: working with price point zero? Consumers are now reluctant to pay for many activities, forcing suppliers and content providers to rely on advertising revenues or to create complex bundles of devices, applications and services with cross-subsidization. Some applications and services are being launched without well-focused business models, with operators and content providers still keen to discover how business models can be adapted in the hope of later finding ways to generate value and make money. KEY QUESTIONS: – Are expectations of “free” services an unreasonable constraint on new business models? – How long can operators and content providers manage to offer cut-price services or free content? – How does bundling affect the value chain? – What are the metrics that advertisers expect from new services? Moderator Mr Keith Willets, Chairman, TM Forum (United States) Panellists Mr Russell Buckley, Vice President, Global Alliances, AdMob Inc. (United Kingdom) Mr Roberto Dini, Sisvel’s Founder and Intellectual Property Expert, Italy & Europe, Sisvel spa (Italy) Mr Gerd Leonhard, CEO, Media Futurist (Switzerland) Mr Blake Chandlee, Commercial Director, Facebook (United States) 60